Brand Positioning + Target Group
ELENA GRUNERT has been an established, high-quality specialised retail brand for large sizes in the ladies’ wear segment for more than 18 years. Exquisite ladies’ fashion in the sizes 42 to 56 is created by the designer Gudrun Grunert. The result is an exclusive collection that is elegant, sporty and fitting for the occasion. The colour-matching combination program in sophisticated genre is designed for today’s woman who does not wish to be defined according to her age or size. Only selected specialised retailers are supplied.
The ELENA GRUNERT collection has been presented over many years now to international, specialised buyers at the CPD in Düsseldorf, the Moda UK in Birmingham, the Fashion Premiere in Salzburg as well as the Femme in Zurich.